OVERVIEW
Complete a case study of ABC Corporation. You will find the case in the case section of the
text. A formal, in-depth case study analysis requires you to utilize the entire strategic management
process. Assume you are a consult asked by the ABC Corporation to analyze its external/internal
environment and make strategic recommendations. You must include exhibits to support your
analysis and recommendations.
INSTRUCTIONS
The completed case study must include these components, with portions to be submitted over
several modules as the Case Study: Matrices Assignment, the Case Study: Historical Financial Analysis Assignment, and the Case Study: Projections, NPV, Compilation Assignment.
 Cover page (must include the company name, your name, the date of submission, and a
references page; the document must follow current APA guidelines)
 A total of 12 – 15 pages (for all three parts, combined) of narrative text, this does not
include the financial statements, reference pages, or matrices
 Reference page (follow current APA guidelines)
 Historical Financial Statements, Proforma Financial Statements, NPV Calculations and a
Cost Sheet for the strategy in an Excel document
 Matrices, which must be exhibits/attachments in the appendix and not part of the body of
the analysis (The Strategy Club has excellent templates/examples for exhibits and
matrices).

Your Case Study: Historical Financial Analysis Assignment must include:
1. Historical Financial Statements (Income Statement, Balance Sheet and Statement of Cash Flows) from the 3 most current years for the firm. These should be downloaded from the SEC website. The financial statements must include horizontal (shown between the years) and vertical analysis (shown to the right of the last year of historical data).
2. Ratio analysis for the ratios shown on Table 1 in the Guide to Case Analysis (CA) of
the textbook:
a. Profitability ratios
b. Liquidity ratios
c. Leverage ratios
d. Activity ratios
e. Price-to-earnings ratio
f. The changes between years are included in the calculations.
3. Competitor ratios to compare with the ratios that were calculated in item 2. These should be included on the same tab as the ratio analysis for the firm.
4. Financial analysis should include comparisons to the firm’s main competitor as well as to the industry. How does the financial position of the firm influence the strategic direction of the company? This section should not be used to define what each ratio is rather it should clearly provide analysis based on the calculations as to the strategic choices and implications of the firm’s financial position. A compare and contrast with the main competitor should be included in this section of narrative.

FULL INSTRUCTIONS AND GRADING RUBRIC ATTACHED