PLEASE DO EVERYTHING IN THE SAME DOCUMENT AND TWO COPIES
The purpose of this assignment is to see if you can go beyond designing a creative solution to designing a delightful experience.
As you should know by now, the value a company creates for its customers is based on providing a brand journey where customers become aware of an offering, assess/evaluate it (in relation to alternatives), purchase it, use it, and maintain/repair/dispose/repurchase it. You were recently asked to conduct and present research on an existing solution and describe the experiences customers had with that (competing) offering. The goal of that assignment was to identify and gain empathy for points in the journey that create frustration for your target customer persona. Your empathy can improve your understanding of how to provide new gain-creators and pain-relievers that improve peoples’ current experiences/journeys.
This assignment is your chance to go beyond describing the solution you’ve designed to describing the experience you will create for your customer. You should engage your imagination and creativity at every stage to explain what you’ll try to get people to see, do, think, and feel throughout their journey with you. Your goal is to be delightful – to create an experience that they’ll want to enjoy again and share with others.
As before, you must complete both pages of the customer journey template provided below. Unlike your previous effort that asked you to use evidence to characterize a brand journey, your responses to this assignment will be based on your creative design thinking efforts. Begin by setting the stage with descriptions of your customer persona and the situation they are facing (i.e., jobs-to-be-done in some setting, probably similar to what you described previously). Then describe the five phases of their journey with your offering – when they first become AWARE of your offering, how they ASSESS the relative quality/helpfulness of your offering (is it easy/hard to evaluate and choose?), how they PURCHASE, what the USE EXPERIENCE is like, and what the POST USE experience is like. On the second page you must characterize how the experiences you create make your customer persona feel, and the problem-solution fit you’ve achieved by creating gains and killing pains experienced by your intended customers before they had you in their lives.
As a means of offering even MORE support to your journey with this assignment, here are some supplemental video instructions (Links to an external site.) you can watch to help you understand how to complete this successfully (about 11 minutes, but you can skip around as you please!).
Recall this advice from the previous assignment:
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more