3.1: Perform SWOT Analysis of Technology (Individual Project — Part 5)

Overview

In this Assignment you will complete a SWOT analysis on the technology portfolio of your organization in relation to the competitive forces discussed in the previous Module.

Required Readings

Optional Resources

The following resources are provided in case your feel you require additional background information and/or examples.

• QuickMBA (2004). The SWOT analysis.
  A quick, general overview of SWOT analysis.
• A SWOT analysis example of an imaginary scenario in which a manufacturer considers distributing its own products.

Procedure

1. Review the individual project Assignments completed to date. Consider how the competitive forces evaluation coupled with the value chain analysis and technology audit have created a basis for understanding how to successfully introduce a technology initiative to your organization.
2. Use the 5 steps for conducting a SWOT analysis in Theme 1 as guidance to complete the section “SWOT analysis” in the project plan template document.
3. Post this section of your project to the course Forum.
   Note that in Module 7 you’ll compile this and the other sections of the project plan into a single, coherent proposal. By then you’ll have a more comprehensive understanding of how the work done in this Module fits into the bigger picture, and can revise accordingly.