Digital marketing strategy | Management homework help

Required to produce an Individual 2500-word report for Rolex

  1. Undertake a critical analysis and evaluation (i.e., strengths and weaknesses) of the ‘digital marketing’ activity undertaken in the UK by the brand. This should consider how this activity contributes to the brand’s overall strategy and assists in achieving their marketing goals and objectives. Digital marketing’ activity relating to relevant aspects of the marketing mix (4/7Ps) should be considered together with the suitability of the activity for the targeted market segments, and where appropriate, consideration of and comparisons with direct competitors. This should also include the brand’s response, if any, to external threats.
  2. Compare and contrast this ‘digital marketing’ activity undertaken by the brand with their more traditional ‘non-digital’ marketing activity. This should highlight the advantages and disadvantages of ‘digital marketing’ using examples of the ‘digital marketing’ activity undertaken by the brand or their direct competitors and include consideration of how the ‘digital marketing’ activity has been integrated with the ‘non-digital’ marketing activity and how that activity contributes to the brands overall marketing strategy. 

3. Based upon the above, make recommendations on how the brand may further develop their ‘digital marketing’ activity in the future and ensure that their digital marketing activities are fully integrated with their ‘non-digital’ marketing activities. 

You should primarily focus upon your brand’s ‘digital marketing’ activity from January 2016 until the present day undertaken in the UK market, but where appropriate you should also include earlier activities or those undertaken in other countries. 

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Need help?