Purpose: To have students identify the importance of knowing who and how to target a business customer. The exercise is devised to see how brand name companies use the market-mix principles:
You are also completing this project to help you develop the skills of research, writing and developing a report. Writing is critical because in business it is important to convey information clearly and concisely and to develop a personal brand. Developing a personal brand is important because it is the ongoing process of establishing an image or impression in the minds of others especially those in positions above you. Having a strong personal brand can lead to opportunities that include promotions.
Skills: Research, Writing, Developing a Personal Brand.
Outcomes Met With This Project:
Step 1: Research the three companies
Step 2: Analysis
To complete the analysis, all conclusions drawn in the discussion of every element must be supported by the class material, website facts, and any additional research conducted.
Provide the proper name of the three companies and briefly describe the products you reviewed along with any relevant history about these products/brands.
Four Ps of Marketing
Describe the key marketing strategies of the selected companies. You should base your evaluation on what you observe on the three websites about how the four Ps are applied to the products. Be specific in discussing design, promotional activities and other information provided on each website.
Identify and discuss the target market each company is trying to reach.
In this section you should draw conclusions about the proven or possible success of the products for the three companies based on the strengths and weaknesses of each website. Using the strengths and weaknesses of each website, explain how each company uses the four marketing Ps to ensure the success of its product?
Step 3: Review the Analysis
Read the paper to ensure all required elements are present. Use the grading rubric to ensure that you gain the most points possible for this assignment.
Proofread the paper for spelling and grammatical issues, and third person writing.
Step 4: Submit the paper in the Assignment Folder (The assignment submitted to the Assignment Folder will be considered the student’s final product and therefore ready for grading by the instructor. It is incumbent upon the student to verify the assignment is the correct submission. No exceptions will be considered by the instructor).
How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is double-spaced. Use 12-point font. The narrative of the paper should be between 3 and 4 pages long.
Add the Worksheet to the end of the document.
Use a title page with your name, Course number and name, instructor name and date.
Requirements to Follow
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