Discussion board | Marketing homework help


 Discuss how CEO Elon Musk has embraced technology in the world of  automotive manufacturing and how its mission has guided its operational  direction for sustainability.  USE the Case Study-Tesla Motors, Inc. to answer this discussion board question. 

 The BELOW contains information on the Telsa Case Study.   The attached is ONLY an abstract describing the company and a potential case study problem.  Students should conduct research on this company in order to analyze a realistic situation.  

Case Title:Tesla Motors, Inc.

Unique ID:MHE-FTR-032-1259420477

Revised: March 12, 2015

Abstract: Tesla Motors, Inc. was founded in 2003 in San Carlos, CA, with the mission “to accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible.” By 2015, Tesla is now a public company that faces multiple challenges including scaling up production, market acceptance, the lack of a clear technology standard, timing and launch of a mass-market vehicle, and increased global competition.  

Moreover, the competition in the automobile industry is getting more intense as gasoline price have fallen by 50 percent in the United States.  CEO Elon Musk must decide how to handle these issues to keep Tesla successful.


 Competition, Competitive Advantage, Internal Analysis, External Analysis of General and Industry environment, SWOT Analysis, Innovation, Technology, Strategic Leadership, Alliances, Backward Integration, Intellectual Property, Internationalization, Government  Regulation, Global Strategy



●Protagonist: Elon Musk, CEO

●Country: USA, but experiencing internationalization

●Sector: Automotive

●Company Employee Count: 10,000+

●Company Revenue: $3.2 billion (2014)

●Ticker Symbol: TSLA

●Event Year begin: 2015

●Event year end: 2015

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