Industry analysis | Marketing homework help

 video 1:https://www.youtube.com/watch?v=CKrdsGdLVQ8

 

video 2:https://www.youtube.com/watch?v=CfbLYlOSp0o

 

Answer in 200 words each:

 

a) Analyze how Napster transformed the structure of value capture  in the music record industry.   [to answer this question, take each of the five forces, and explain how Napster transformed threat of new entrants, bargaining power of vendors, bargaining power of customers, rivalry among firms, and power of substitutes;].

b) Analyze how the process of value creation has transformed from the times before Napster came in to now [to answer this question, take each of the four players in the value net, and explain how the nature of value creation is different now with respect to those players).   

c) Using Porter’s diamond model, explain why the US is such a strong base for a music record firm.   The US music firms are flooding the European and other markets worldwide, while there are very few foreign music firms that are successful in the US.

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